Deuce Mayne

Marketing is one of the most used words in business and one of the least understood. People use it to mean: content ads branding social media lead generation awareness promotion funnels traffic email campaigns All of those may be parts of marketing. None of them, by themselves, are the full thing. That is the problem. When marketing is reduced to visible activity, people start confusing motion with progress. They think posting is marketing. They think running ads is marketing. They think...

The industry talks about leads as if they are one thing. They are not. A lead is not just a name in a CRM. It is not just a form fill. It is not just a person who clicked. It is not just someone who downloaded a guide, registered for a webinar, replied to a message, or booked a call. Those actions may all produce what people call a lead. But they do not produce the same kind of lead. That is why leads cost different amounts. That is why some leads convert and some do not. That is why one...